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Dans un contexte où l'engagement des jeunes face aux initiatives éducatives, sociales ou commerciales devient un enjeu stratégique crucial, la gamification s'impose comme une solution innovante. Les entreprises, institutions et organismes à but non lucratif se tournent vers cette approche pour capter l’attention, renforcer la motivation et encourager la participation active. Mais qu’entend-on réellement par gamification, et quels sont les leviers efficaces pour transformer une expérience...

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