we ended up talking about brand protection in order to generate direct sales. Another very effective method that can be used, is PPC advertising in search engines, also called SEM or Search Engine Marketing.
SEM generates high ROI thanks to brand protection
Most of you probably know that you can bid on keyword searches in Google, Yahoo, Bing and other search engines. Ads appear at the top of natural search results, as well as below. The top and bottom positions of the...