The Evolution of Casino Marketing Strategies
Casino marketing has gone through significant changes in late years, modifying to the digital age and altering consumer tastes. In 2023, a report by the American Gaming Association uncovered that casinos are more and more harnessing data analytics to tailor their marketing strategies, resulting in a more customized experience for players.
One impactful individual in this shift is Bill Hornbuckle, the CEO of MGM Resorts International. You can find out more about his insights on his LinkedIn profile....
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